We believe that bodybuilding and fitness is about fairness and equality, respect and dignity. Bodybuilding and Fitness teaches individuals how to strive and succeed; how to cope with success and disappointment; and it brings people together with a common goal.

We believe that everyone should be able to participate in, compete safely and enjoy all aspects of Bodybuilding and Fitness – whoever they are, whatever their role and whatever their background or ability. This extends to our staff, participants, members, volunteers and supporters.

We are committed to ensuring all people in Bodybuilding and Fitness have the opportunity to participate safely and feel welcome by running events that will actively promote inclusion.

We will strive to make these values a reality for all participants regardless of gender, religion, sexual orientation, age, race, nationality, ethnic background, or disability. We will work together, and individually, to keep Bodybuilding and Fitness free of discrimination in all forms.

We will make Bodybuilding and Fitness a safe and welcome place for everyone and we will challenge unacceptable behaviour. We will ensure there are procedures in place so that complaints and concerns can be raised and addressed professionally and sensitively.

We will encourage fair and equal opportunities in every aspect of Bodybuilding and Fitness for those with a physical or intellectual disability who aspire to be a competitor, coach, administrator, judge or official. We will work with our stakeholders to deliver welcoming and accessible venues and facilities for all our participants.

Core Values
UNITY

All stakeholders will work together to deliver a shared vision and purpose for the growth and health of bodybuilding and fitness.

PRIDE

We are proud of the organisation we work for and bring infectious enthusiasm in pursuit of our vision for bodybuilding and fitness.

INTEGRITY

The affairs of the WFF will be unconditionally embedded in honesty and fairness.

RESPECT

We will treat others the way we expect to be treated. We will also earn respect through becoming a positive and powerful force capable of delivering meaningful health and social outcomes within the broader community.

OPENNESS

We will engage and communicate transparently with the bodybuilding and fitness community and listen with open-mindedness.

PERFORMANCE

We will strive for service and business excellence and inspired results for competitors, coaches, administrators and fans.